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BuildingHealthBacked 2026

KNOWN

Founded by Isabella Zhang and Joyce Guo

An app that tracks the whole monthly hormonal cycle rather than just the period, and lets a woman share where she is in it with a partner or a close friend.

Where they are now

Launched and shipping.

Updated September 2026.

What they do

Most cycle apps log bleeding and predict the next one. KNOWN gives a daily read across all four phases, and adds a social layer so the people around you understand what the week looks like without being told each time.

Who it's for

Women who want to understand their own cycle, and the people they choose to share it with.

What's different

The founders' own shorthand is Strava for your period. It's built with a science advisory board of OB-GYNs, a physical therapist, a dietitian and a neuroscientist, and it reads from Apple Watch, WHOOP and Oura.


What they've done, with sources
Back a founder

Every Fifth Star company gets the same $25,000 check.

Contributions go into the fund that writes them. If KNOWN exits one day, our share comes back to the fund and goes out again, which is what makes us an evergreen fund.

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